Some outside observers are suggesting an analogy between this suit and early suits against the tobacco industry, suits that also claimed the industry knew of damage their products caused but chose to do nothing.  Last year, Sunday Night Football outperformed American Idol to become the country’s most watched television show of the year.  If this lawsuit brings results, what will advertisers and even the networks do to avoid being seen as contributors to the damage?  General Motors has already pulled out of the Super Bowl because the cost was too high.  What kind of impact could this lawsuit have?

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