Last year, sales of environmentally friendly products in the U.S. surpassed $40 billion, including $29.2 billion on organic foods and $2 billion on energy-efficient light bulbs. Meanwhile, in a GfK survey, 93 percent of consumers said they had changed their behavior to conserve energy in their household. This all looks good for things going green. Yet, recent surveys suggest that consumers, while interested in environmentally-friendly products, are not willing to pay more for them.
A different study of the U.S. food supply has learned that 40 percent of American food goods are wasted after being brought home – that is, American homeowners let 40 percent of the foods they purchase spoil before they use them or get thrown away as excess.
As attitudes change about the utilization of resources, perhaps, homeowners, while cutting back on energy use, will also start consuming a better part of the 40 percent of the foods they waste.
Filed Under: 