A recent report from Eurodata TV Worldwide, looking at 11 of the top international territories for U.S. television shows, found that, among the top-performing series during the 2010-11 season, only 13 percent were from the U.S., compared with 19 percent a year earlier. Further, in four of the biggest international TV markets – the U.K., Spain, Italy and Turkey – there no longer is a single U.S. show among the 10 top-rated scripted series.

 

Despite the grand indulgence and self-congratulations of last week’s Emmy awards show, Hollywood may have a huge problem on its hands. The U.S. Census Bureau valued license fees for international TV rights at $3.3 billion to American producers in 2010. The top-performing series in international markets remain NCIS, Criminal Minds and the CSI franchise – all dating from the early 2000s. Can Homeland, Breaking Bad and Boardwalk Empire – all winners of “best” Emmys last week – replace these international hits?

Share this post
Twitter Facebook Linkedin