Category Archives: Media

Streaming the Falling

Written on October 17, 2012 at 4:11 pm, by

When skydiver Felix Baumgartner fell from near space – about 23 miles above the earth’s surface – he became the first free-falling human to break the sound barrier. However, that may not have been the only record set.   At the peak of the YouTube coverage of the event, there were approximately 8 million concurrent  Continue Reading »

Someone Get Jerry Lewis On the Phone

Written on October 3, 2012 at 6:16 pm, by

A recent report from Eurodata TV Worldwide, looking at 11 of the top international territories for U.S. television shows, found that, among the top-performing series during the 2010-11 season, only 13 percent were from the U.S., compared with 19 percent a year earlier. Further, in four of the biggest international TV markets – the U.K., Spain, Italy and Turkey  Continue Reading »

A Demographic Switcheroo

Written on September 25, 2012 at 3:33 pm, by

Call rewrite! Bring in the editors!  Marketing needs a redo.  The movie and publishing industries, which have relied heavily on historical patterns to guide their market segmentation, have been taken by surprise, and they need to rethink their markets.   First, for some time, the movie industry has targeted its filmmaking power at the young,  Continue Reading »

The Next Tobacco?

Written on July 24, 2012 at 1:25 pm, by

Two thousand former professional football players recently consolidated their 80 separate lawsuits into one mega action against the NFL, charging the league knew of the effects of concussions in the game, kept the information private and did nothing to protect players.   Some outside observers are suggesting an analogy between this suit and early suits  Continue Reading »

Fact or Fiction?

Written on July 10, 2012 at 7:00 am, by

Thor/Forge Books, Macmillian’s science-fiction division, will soon be the first mainstream publisher to open an e-book store.  It will also become the first major house to strip its e-books of anti-piracy software (DRM), allowing books to be read on any e-reading device and shared with friends.  Thor’s move comes on the heels of the March  Continue Reading »

Knockoffs are fun.

Written on June 23, 2012 at 6:37 pm, by

The musical group “fun.” enjoyed watching its hit “We Are Young” sit atop Billboard’s Top 100 for six weeks. When the group decided to release the single in the U.K., it learned that 18 different knockoff versions of the song were already selling their and being downloaded off iTunes. It had to rush the song  Continue Reading »

Getting it Wrong, Getting it Right

Written on April 27, 2012 at 7:54 pm, by

Fox Broadcasting, Paramount Pictures, Sony Entertainment, Universal Pictures, Warner Brothers and Wal-Mart are unveiling an “Ultraviolet cloud locker system.” After purchasing a DVD released by one of the studios, customers can go to Wal-Mart and pay between $2 and $4 more to have that movie stored digitally in a “cloud locker.” The movie will then  Continue Reading »