As we have been discussing, consumers now trust their shopping “process”, which includes things such as comparison shopping, blog reviews and friend queries more than they trust any specific product or brand.


Yabbly  is a new community-based question and answer Website and app  which allows consumers to receive feedback on potential purchases from others who have recently been in the same situation.   A consumer can ask a question from the general community and Yabbly will then match the questioner with others who have recently made similar decisions.


This Website has the potential to be another tool in the quickly expanding consumer-shopping toolbox and as a result, brands will have to work even harder to get their message across.

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