Category Archives: Advertising

Process Over Products

Written on November 12, 2012 at 9:39 pm, by

As we have been discussing, consumers now trust their shopping “process”, which includes things such as comparison shopping, blog reviews and friend queries more than they trust any specific product or brand.   Yabbly  is a new community-based question and answer Website and app  which allows consumers to receive feedback on potential purchases from others who  Continue Reading »

Data Is Valuable, But Don’t Expect Anything For It.

Written on July 26, 2012 at 3:45 pm, by

Personal,  a website that launched last November, encourages members to upload information (ranging from the trivial to the sensitive, including items such as student loan records, medical prescriptions and retirement accounts) into a “vault” and then grant access to other people or companies as they choose.  Later this year, Personal plans to add a marketplace  Continue Reading »

The Next Tobacco?

Written on July 24, 2012 at 1:25 pm, by

Two thousand former professional football players recently consolidated their 80 separate lawsuits into one mega action against the NFL, charging the league knew of the effects of concussions in the game, kept the information private and did nothing to protect players.   Some outside observers are suggesting an analogy between this suit and early suits  Continue Reading »