Category Archives: Gaming

Faking It

Written on October 19, 2012 at 2:56 pm, by

“Trust. But verify.”   That was President Ronald Reagan’s perspective on international diplomacy.  Increasingly, that is advice all individuals, all the time, need to apply.  On, for instance, roughly 80 percent of all reviews are four stars or higher, a positive perspective that defies human nature.  Yelp!, which knows that fake reviews undermine its  Continue Reading »

The Customer Service Game

Written on May 12, 2012 at 7:22 pm, by

Navigation system company TomTom recently set up peer-to-peer support for its customers. The company’s users handled 20,000 cases in the first two weeks and saved TomTom around $150,000. The company turned the whole thing into a game, offering “kudos” points for a helpful answer and allowing helpers to “level up.” (Economist, 5/11/12)   As we  Continue Reading »

Getting it Wrong, Getting it Right

Written on April 27, 2012 at 7:54 pm, by

Fox Broadcasting, Paramount Pictures, Sony Entertainment, Universal Pictures, Warner Brothers and Wal-Mart are unveiling an “Ultraviolet cloud locker system.” After purchasing a DVD released by one of the studios, customers can go to Wal-Mart and pay between $2 and $4 more to have that movie stored digitally in a “cloud locker.” The movie will then  Continue Reading »