Category Archives: Boomers

The New Adulthood

Written on June 2, 2015 at 4:15 pm, by

While Peter Pan might have wanted to never grow up, some otherwise age-appropriate individuals are having trouble entering anything like a traditional adulthood. For decades, society has been slowly erecting higher and higher barriers along the pathway to adulthood, to the point that no clear pathway to a socially prescribed adulthood exists. In that historical  Continue Reading »

Demographics and Older Workers

Written on March 1, 2013 at 10:05 pm, by

Much has been written about the aging population and the demographic challenges that the U.S. will face, but it is not only the U.S. that will need to deal with these issues.  The following are some recent facts and events regarding the aging global population.   We currently don’t have enough intelligence to offer a  Continue Reading »

A Demographic Switcheroo

Written on September 25, 2012 at 3:33 pm, by

Call rewrite! Bring in the editors!  Marketing needs a redo.  The movie and publishing industries, which have relied heavily on historical patterns to guide their market segmentation, have been taken by surprise, and they need to rethink their markets.   First, for some time, the movie industry has targeted its filmmaking power at the young,  Continue Reading »

Generational Divide

Written on May 10, 2012 at 7:23 pm, by

Rutgers recently surveyed hundreds of young adults who graduated from college between 2006 and 2011. Only half are working full-time and six-in-ten think they’ll end up less financially successful than their elders. Workers who graduated in 2009, 2010 and 2011 earned a median starting salary of $27,000, or $3,000 less than graduates of previous years.  Continue Reading »

A New Best Friend for Retail?

Written on April 23, 2012 at 7:54 pm, by

Costco launched a pet medication business last year and rolled it out nationally this month. The new initiative includes a custom, continuing-education program for pharmacists who dispense pet meds as well as a veterinary drug handbook shipped to stores with access to veterinarians who can answer pharmacists’ questions. Meanwhile, U.S. retail sales of pet medications  Continue Reading »