Category Archives: Gen Y

The New Adulthood

Written on June 2, 2015 at 4:15 pm, by

While Peter Pan might have wanted to never grow up, some otherwise age-appropriate individuals are having trouble entering anything like a traditional adulthood. For decades, society has been slowly erecting higher and higher barriers along the pathway to adulthood, to the point that no clear pathway to a socially prescribed adulthood exists. In that historical  Continue Reading »

Observations on Housing

Written on December 21, 2012 at 9:11 pm, by

In an August inFocus on the housing market, we wrote about some ways in which the buying public have re-prioritized what they value while also dealing with different financial realities.   The following are some recent facts and events that begin to illustrate the new reality of housing- that the majority of new construction will be multi-family, smaller and  Continue Reading »

A Demographic Switcheroo

Written on September 25, 2012 at 3:33 pm, by

Call rewrite! Bring in the editors!  Marketing needs a redo.  The movie and publishing industries, which have relied heavily on historical patterns to guide their market segmentation, have been taken by surprise, and they need to rethink their markets.   First, for some time, the movie industry has targeted its filmmaking power at the young,  Continue Reading »

Democracy No More?

Written on June 1, 2012 at 6:17 pm, by

In a recent poll of Australians conducted by the Lowy Institute, 39 percent of Australians aged 18 to 29 say democracy is better than other forms of government. While 23 percent believed that “for someone like me, it doesn’t matter what kind of government we have”; another 37 percent said that non-democratic rule can be  Continue Reading »

Generational Divide

Written on May 10, 2012 at 7:23 pm, by

Rutgers recently surveyed hundreds of young adults who graduated from college between 2006 and 2011. Only half are working full-time and six-in-ten think they’ll end up less financially successful than their elders. Workers who graduated in 2009, 2010 and 2011 earned a median starting salary of $27,000, or $3,000 less than graduates of previous years.  Continue Reading »

A New Best Friend for Retail?

Written on April 23, 2012 at 7:54 pm, by

Costco launched a pet medication business last year and rolled it out nationally this month. The new initiative includes a custom, continuing-education program for pharmacists who dispense pet meds as well as a veterinary drug handbook shipped to stores with access to veterinarians who can answer pharmacists’ questions. Meanwhile, U.S. retail sales of pet medications  Continue Reading »