Tag Archives: publishing

Call rewrite! Bring in the editors!  Marketing needs a redo.  The movie and publishing industries, which have relied heavily on historical patterns to guide their market segmentation, have been taken by surprise, and they need to rethink their markets.   First, for some time, the movie industry has targeted its filmmaking power at the young,  Continue Reading »

Thor/Forge Books, Macmillian’s science-fiction division, will soon be the first mainstream publisher to open an e-book store.  It will also become the first major house to strip its e-books of anti-piracy software (DRM), allowing books to be read on any e-reading device and shared with friends.  Thor’s move comes on the heels of the March  Continue Reading »